The United Arab Emirates (UAE) has launched a special initiative, One Heart United Arab Emirates 2026, launched by The ENTERTAINER, a popular service offering discounts and two-for-one deals for restaurants, entertainment, and tourism.

As part of the project, the company announced it will give away up to 50,000 free One Heart subscriptions, allowing users to take advantage of one promotion at each establishment featured in the app. The offers are available throughout the UAE and expire on September 15, 2026.

The initiative is positioned as a sign of support for local businesses and residents during a period of regional instability. According to company representatives, behind every restaurant, beauty salon, or entertainment center are entrepreneurs and employees, so supporting such establishments means supporting the entire economy and community.

The One Heart program allows users to take advantage of a range of offers in the ENTERTAINER app, from restaurants and family entertainment to spas and tourist activities. However, unlike a full paid subscription, access to each establishment is limited to one offer.

ENTERTAINER has been operating in the Middle East for over two decades and is known for its Buy One Get One Free model, which offers discounts on restaurants, entertainment, travel, and other services. The platform combines offers from hundreds of establishments across various emirates and remains one of the most popular mobile apps for saving on leisure activities in the region.

The project's initiators emphasize that the goal of the campaign is to remind residents of the importance of supporting local businesses and to encourage residents to more actively use restaurants, entertainment, and tourist attractions within the country.