To debut the Christian Louboutin Beauty cosmetics line, a series of extravagant nail polishes were launched in 2014 with packaging reminiscent of the iconic Louboutin red heel.

Nearly a decade on, the beauty line has become hugely popular and features a series of luxe lipsticks, eyeshadow palettes, blush palettes and a series of luxury signature fragrances.

Late last year, the beauty brand marked its biggest launch to date, the launch of the Loubiworld fragrances.

But it was the decision to first reveal three fragrances from Loubiworld – the Loubiworld Intense EDP fragrance – to the world in Dubai that was a prominent one, with Christian Louboutin Beauty marking the Middle East as one of its strongest markets.

Puig’s Chief Brands Officer for Niche Brands, Thomas James, sat down with Emirates Woman to discuss the importance of the GCC in the beauty world and the future of Louboutin Beauty.