What do the first 30 mins of your day look like, your morning routine?

I like to start my day as calm and slowly as possible, because from the moment my laptop opens it’s rather the opposite. I make a coffee first, then go through my list for the day and write everything down – for both work and personal life – before getting ready. I try not to look at any screens for at least the first hour of the day, although that’s easier said than done! It took a while for me to establish a routine when I started the business but ultimately learned that it’s important to take that time for yourself and set some boundaries, especially when you’re working from home.

When was the moment you realized you had to make the leap and start your own brand and how did your previous roles pave the way for this?

I think first and foremost, it’s important to say how much my time at various global brands gave me the opportunity to learn and experience what I was passionate about which was products and people. I think PR and Communications is one of those departments where you’re really exposed to everything – from marketing to editorial, buying and personal shopping, even tech and finance. Whether you’re writing a press release for an exclusive capsule, or managing interviews for key spokespeople, you constantly have to be wearing different hats to effectively communicate these stories and perspectives. I was always curious and wanted to learn more – I was very lucky to work with and for some incredibly inspiring people who gave me both the tools and autonomy to do just that. The decision to start a new business came about naturally, I had an instinct that the idea I had was worth exploring, so I started the research – speaking to everyone who would listen, and it all went forward from there.

What is at the core of Sourcewhere, the DNA and business model?

Sourcewhere is a place to find and request curated luxury and contemporary fashion, or as we like to put it, “beautiful things”. We’re a marketplace that connects people to source what they’re looking for, be it a current season favourite or a rare past season find. In a digital age, it seemed almost unthinkable that customers were still having to spend so much time trawling through search engines, marketplaces and even calling stores to find items that weren’t easy to locate, so it felt like the right time to create a digital tool that would make sourcing accessible for everyone.

We’re solutions-driven when it comes to creating a space where all these issues are addressed in one centralized place, particularly our software and logistics. At the same time, the curated focus across our content and community is key for us – it was important that what we were building had a clear purpose and solved a problem, but the execution of it had to be with a brand aesthetic that made the Sourcewhere “world” instantly recognizable. We believe that less is better, and this is really at the centre of everything we do – from how we communicate and present our visuals, to the product curation we have on Sourcewhere.