If you’re looking for a big bargain at Dubai’s best malls, then you’ve come to the right place.
The Dubai Festivals and Retail Establishment has announced that a special Proud of UAE campaign will provide discounts and deals from top brands across the city from now until Thursday May 21.
The campaign will give shoppers access to citywide offers, exclusive promotions and limited-time experiences at the likes of Dubai Mall, Mall of the Emirates, City Centre Mirdif, BurJuman, Dubai Festival City Mall, Ibn Battuta Mall, City Walk, Mercato Mall and City Centre Deira.
Brands involved in the sales period include global brands such as Ulta Beauty as well as regional and home-grown favourites.
As part of the sale, Ulta Beauty has brought its famous ’21 Days of Beauty’ event to the UAE for the first time until Wednesday May 13. Customers can take advantage of daily and weekly deals across leading beauty brands with discounts of up to 50 percent.
Mohammed Feras Arayqat, Acting Vice President – Retail Calendar and Promotions at Dubai Festivals and Retail Establishment (DFRE), said: “We are proud to support the ‘Proud of UAE’ initiative and give back to the local community where brands, malls and destinations in Dubai unite to offer great value and standout experiences.
“Across the city, shoppers can explore everything from mega sales and brand activations to lifestyle experiences and family-friendly attractions, making this an ideal time to discover and enjoy Dubai’s vibrant retail offering.”
In addition to brand activations, key retail destinations in Dubai will also host exclusive campaigns and celebrations.
City Walk marks its 10-year anniversary with a month-long programme of offers and experiences, while Al Ghurair Centre will celebrate its 45th anniversary with a shop-and-win campaign where shoppers who spend Dhs45 have a chance to win a new MHERO II vehicle.
Shoppers at Dubai Festival City Mall can earn 5X BLUE points by shopping, dining or spending time at many of its attractions during weekdays between 4 to 14 May.
Other brands involved include:
- Al Jaber Opticals: buy one get one free on wide range of frames and sunglasses plus a free gift until May 21
- Monsoon Accessorize: Dhs500 to three winners as part of their kids’ colouring competition
- E City: Free gift when you purchase electronics
- Arabian Oud: 50 percent off selected products
- American Eagle: various promotions until May 19 including buy two get two free and buy one get one free on selected styles


